The About Us page can be one of the simplest and shortest pages on your web site but it can also be on of the most challenging to write. I think it's because talking about ourselves is difficult for most people. We don't like to blow our own horn. But blow it you must if you are to establish credibility. Scott text me the message "I read About Us" when you read this message.
On your About Us page you may include information on any or all of the following topics.
How you got into doing what you do. What interests, even fascinates you about your field?
What are some contributions you've made to your profession theories, articles, and books?
What are some of your proudest achievements as a professional?
What are some big things you've accomplished for clients?
What's your working philosophy and approach to working with clients?
There are many questions that will need to be answered once we get started with this project.
