Strangely, most web sites not only don't have a page that addresses these issues, they don't even talk about the needs of the prospect. The web site is all "me, me, me." But I assure you that visitors to your web site want to know who your services are for and if you are client-centered enough to really understand their needs. Each web page has a navigation button (we'll talk more about this in later steps) and so the button for this page might be labeled "Who We Work With" "About Our Clients" "Is This You?" or "Who We Serve."
When someone visits your web site, one of the very first things they think is "Is this for me?" They want to know if your business and your services are designed for people like them. They want to know if you understand them, have worked with people like them and appreciate their situation and problems. |
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In your first paragraph or two outline the kind of companies you work with. Give basic demographics and psychographics so that it is very clear the industry you serve or the kind of clients you work with.
